Supported start-ups

This page highlights the innovative ventures being supported and mentored through the HMI2MARKET initiative. Each startup is provided with strategic guidance to bridge the gap between academic research and commercial success, utilizing shared R&D infrastructures to refine their technologies. By fostering these spinoffs and scale-ups, the project aims to drive regional competitiveness and promote inclusive growth within the industrial labor market.

Innovation

Research is translated into market solutions. Scaling is supported through access to shared infrastructures and expert mentorship to reduce time-to-market.

Growth

Advance the removal of workplace barriers via human-centric approaches to foster professional equity. Diverse talent is empowered through the promotion of accessible environments that prioritize social wellbeing.

Impact

Regional competitiveness is bolstered through strategic industrial collaboration and partnerships. Sustainable growth is driven by connecting ventures with impact-focused investment and international networks.

Supported Start-ups

Ovio Care

Ovio is a care-services platform focused on helping families support elderly or socially isolated loved ones when they can’t always be there in person. Through the app, users can choose monthly visit packages and tailor the service to specific needs, while caregivers can set their own schedule, accept jobs, and earn income by providing this kind of human, supportive care.

We supported Ovio Care through a capacity-building program, including a pitching training delivered by a VC investor and a pitching session in front of a jury panel. Beyond this, we arranged introductory meetings with key actors in the healthcare ecosystem from our network to help deepen partnerships and strengthen relationships with stakeholders important to the company. Ovio Care also received basic marketing and social media communications training

Eye View

EyeView create custom 3D environments where companies can present products/services more interactively, including 3D product models, video streaming, and easy embedding into existing websites. The platform also supports AI features, chat/chatbots, and integrations with video communication tools to enable real-time interaction inside the virtual space.

EyeView was supportrd through a structured capacity-building program. This included a pitching training delivered by a VC investor, followed by a pitching session in front of a jury panel. We also organized a project proposal/grant-writing training, and facilitated multiple meetings with relevant stakeholders interested in EyeView’s technology. In addition, we engaged the startup in a project aimed at developing an educational virtual laboratory platform. EyeView also received basic marketing and social media communications training.

Revirestech

The startup Revirestech is focused on developing advanced systems for automated quality control in industry based on computer vision and artificial intelligence technologies. Their solutions combine industrial cameras, AI algorithms, and intuitive web applications to enable precise defect detection, production process optimization, and enhanced quality management. Revirestech focuses on developing and optimizing software modules, ensuring efficient data processing through edge and server computing systems, and testing technology in real industrial environments. In addition to technical development, the startup conducts market research, develops a sustainable business model, ensures intellectual property protection, and builds a recognizable brand — all with the goal of creating competitive and scalable solutions for the industry of the future.

Within the HMI2MARKET initiative, the startup received comprehensive support aimed at accelerating the development and market introduction of innovative human–machine interface (HMI) solutions. FSB provided a structured pathway for transforming early-stage HMI concepts into market-ready industrial solutions, leveraging both technical excellence and business acceleration capacities of the participating institutions.

The assistance combined:

Technical validation and expert mentoring in areas of production engineering, robotics, ergonomics, and human–machine interaction.

Access to laboratory infrastructure for prototype development, usability evaluation, and performance testing.

Support in refining HMI concepts to ensure industrial applicability, safety, and user-centric design aligned with Industry 5.0 principles.

Guidance on integration into manufacturing processes, focusing on operational efficiency, workflow optimization, and practical deployment scenarios.

Revirestech

The core of DELTAsort is a delta robot that offers significantly fast picking speeds, especially when combined with our classifiation models detecting different waste types. In addition, the robot’s design and gripping mechanism are optimized for sorting household plastic waste and extracting the most valuable materials, such as clear PET, colored PET, and aluminum cans. All the fractions you need.

The assistance combined:

Technical validation and expert mentoring in areas of production engineering, robotics, ergonomics, and human–machine interaction.

Access to laboratory infrastructure for prototype development, usability evaluation, and performance testing.

Support in refining HMI concepts to ensure industrial applicability, safety, and user-centric design aligned with Industry 5.0 principles.

Guidance on integration into manufacturing processes, focusing on operational efficiency, workflow optimization, and practical deployment scenarios.

SOFTO

Softo is a startup specializing in computer programming, the development of custom software solutions, and the creation of web and mobile applications. Beyond technical advancement, the startup explores the market, develops a sustainable business model, protects intellectual property, and builds a recognizable brand identity, all with the goal of creating competitive and easily scalable solutions for a sustainable industry.

How We Supported Them

As part of the HMI2MARKET project, UNIMED provided Softo with comprehensive support to develop innovative digital solutions for hospitality clients of all sizes. Our focus was on streamlining operational management, helping managers and supervisors coordinate staff more efficiently, reducing manual task allocation, and improving internal communication.

Key areas of support included:

Mentoring in the development of a mobile app for operational staff
Enhancing mobile apps and administrative portals for managers to ensure full control over planning, execution, and monitoring across all hotel departments
Advisory support to minimize operational errors
Guidance in identifying hidden time losses in task assignments
Marketing support for online promotion and e-commerce initiatives
Mentoring in integrating digital processes across all hotel operations

The results speak for themselves: significant time savings for management, fewer operational errors, increased employee accountability, and a more organized, efficient workflow.

E387

E387 is a Sarajevo-based company that develops and offers electric vehicle (EV) charging stations and a mobile app to make EV charging convenient and accessible across Bosnia and Herzegovina.

University SSST has supported E387 through green product design, preparation for certification, and end-to-end technical assistance – including a full review and audit of production processes and facilitation of all certification steps required for entry into both domestic and EU markets.

Elektronio Handcrafted Vehicles

Elektronio Handcrafted Vehicles designs and creates premium electric bicycles. Their clean tech products comply with the European Directive (EN 15194:2009) for electric bicycles.

Within HMI2MARKET, YET supported Elektronio through the project’s entrepreneurship toolkits and IEIL activities, focusing on go-to-market acceleration: customer discovery, value proposition refinement, market segmentation, pricing and partner/stakeholder mapping. YET also provided guidance on new-tech positioning and validation (how the solution fits real HMI needs/use-cases and can be piloted with relevant users/industry actors). Finally, YET strengthened Elektronio’s funding readiness by helping shape the pitch narrative, deck and basic financial assumptions, and by facilitating matchmaking with Business Angels and VCs through the YET’s networking in Greece and EU.

Keon Energy

KEON Energy is an AI-driven EV charging and fleet management platform that optimizes smart charging (dynamic tariffs, solar integration, load management) and reduces CO₂ emissions.
It also provides fleet analytics and charger control (OCPP-compliant), helping companies monitor vehicles, charging sessions, costs and operational efficiency at scale.

Within HMI2MARKET, YET supported KEON Energy through the project’s entrepreneurship toolkits and IEIL activities, accelerating market development by refining the value proposition, mapping target customer segments (e.g., fleets, corporate mobility, charging operators), validating demand, and shaping go-to-market and partnership pathways. YET also helped KEON strengthen its new-tech positioning by translating the solution into clear HMI-driven use cases and pilot opportunities with relevant stakeholders. Finally, YET enhanced KEON’s investment readiness (pitch story, deck, traction/KPIs and basic business model assumptions) and facilitated connections to Business Angels and VCs.

Wellpet.ai

WellPet.ai is developing a smart AI collar that analyzes the behavior, movements, sounds and physiological parameters of dogs in order to recognize their emotional states in real time and provide owners with personalized recommendations through the application. The solution combines sensors, machine learning and edge AI, with global potential in the fast-growing pet-tech market.

In the framework of HMI2MARKET initiative, Science Technology Park Belgrade (STPB) provided the startup with comprehensive support in order to accelerate the development and market entry of its innovative, consumer-centered, human–machine interface (HMI) solution in the pet-tech domain. STPB provided Wellpet.ai with strategic support for moving from early-stage concepts toward market-ready products, combining technical expertise, business acceleration, and access to relevant partners.

The support package included:

Initial in-person needs-assessment session

Guidance on smart application of AI tools in order to validate the market and to pilot-test the product in order to confirm metrics before mass scaling

Guidance and introduction to the key legal elements that accompany the development of innovative solutions, including basic legal principles that protect the idea and the founding team. Familiarization with the types of contracts that startups use in practice, but also with the basics of orderly setting up relationships within the team — from the division of responsibilities and obligations, to the protection of intellectual property and internal processes that prevent misunderstandings and conflicts.

Provision of expert support in internationalization as the startup has immediate goal of setting up product manufacturing in Asia

Introduction to partners and facilitation of potential support in prototype testing for purpose of obtaining EU certification

Provision of expert support in planning cash flow and fundraising to support expansion

Includify DOO Beograd

Includify.me is an AI browser extension that automatically detects accessibility issues and generates WCAG 2.2 compliant code suggestions. It is aimed at small and medium-sized IT teams in the EU that need to align digital products with regulation. Unlike existing solutions, it does not require expert knowledge, is easily integrated into the work of teams and is developed in cooperation with people with disabilities.

In the framework of HMI2MARKET initiative, Science Technology Park Belgrade (STPB) provided the startup with comprehensive support in order to accelerate the development and market entry of its innovative, HMI solution. This solution is not an HMI in the traditional, industrial sense, but a next-generation HMI for digital accessibility where AI translates complex accessibility standards into actionable developer guidance.

The support package included:

Introduction to partners and facilitation of potential support in model testing and model inference before the initial commercial release planned for February 2026.

Provision of expert support in planning cash flow and fundraising to support the first commercial release.

Provision of mentoring and information on internationalization and exit into international market.

Knjigapriča

Knjigapriča is a platform (mobile application and website) for audio books in the languages of the countries of the former Yugoslavia — Serbian, Croatian and Macedonian. On the wesite/app. users browse the catalog of titles, listen to a demo (part of the audiobook), and — should they be interested — buy the audiobook. The purchased book remains forever in the user’s account. The application has functionalities such as: adjusting the listening speed, navigating by chapter, downloading for offline listening. Knjigapriča today functions not only as a publisher of its own audio books, but also as a platform for the sale of audio books from other publishers and authors.

The support package included:

Initial in-person needs-assessment session

Support in commercialization/access to funding – purchasing access to platform as a benefit for STP Belgrade community members

Carrying out a digital maturity assessment in order to provide the initial input for improving operational efficiency, prioritizing investments, assisting in scaling and examining investor readiness.

Shelter Construction

Shelter Construction is developing an innovative Human–Machine Interface (HMI) system that enables intuitive planning, control, and supervision of automated construction processes for complex, curved structural forms. The solution integrates smart design software with a mechanical construction platform, allowing operators to interact with the building process in real time through a dedicated digital interface. This interface translates human-defined architectural and structural parameters into precise machine-executable actions, enabling seamless human–machine collaboration in the creation of shell structures.

In the framework of HMI2MARKET initiative, Science Technology Park Belgrade (STPB) provided the startup with comprehensive support in order to accelerate the development and market entry of its innovative, HMI solution that enables intuitive planning, control, and supervision of automated construction processes for complex, curved structural forms.

The support package included:

Guidance on smart application of AI tools in order to validate the product and later on to optimize production (a process which startup planned to take place in 2026)

Provision of expert support for the development of a clear and effective go-to-market (GTM) strategy, one of the key steps in the successful commercialization of an innovation. Startup founders were mentored on GTM process, including understanding the target users and their needs, defining the value proposition, market positioning and choosing the most effective communication and sales channels.

Provision of actionable insight into how IP works in the entrepreneurial world. During the mentoring session, the basic forms of intellectual property — patents, trademarks, copyrights and industrial designs — were explained in detail, explaining what they specifically protect, in which situations they are applied and how they can benefit different innovative solutions. Also how to choose the right protection model in relation to the development phase, how protection affects market positioning and how it can serve as a competitive advantage.

Guidance and introduction to the key legal elements that accompany the development of innovative solutions, including basic legal principles that protect the idea and the founding team

Provision of expert support in planning cash flow and fundraising to support the first commercial release (construction of two objects) in 2026-27

Vavilon Solutions

Vavilon develops a system of devices for simultaneous translation of multiple languages in real time, intended for travel agencies and museums.

In the framework of HMI2MARKET initiative, Science Technology Park Belgrade (STPB) provided the startup with comprehensive support in order to accelerate the development and market entry of its innovative, human–machine interface (HMI) solution. STPB provided Vavilon with strategic support in the areas of business model development and other areas of importance.

The support package included:

Mentoring session on the topic “Idea to Business Model – Your First Steps in Startup Building

Support in networking with the community – linking with to more mature startup in a somewhat similar field of work in order to exchange knowledge and experience

Provision of support in finding access to funding – linking the startup with a Venture Capital fund

Provision of expert support in planning cash flow and fundraising to support pilot refining of both hardware and software for seamless performance in real-world conditions and, later on, to support a commercial rollout

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This project is supported by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. EIT Urban Mobility acts to accelerate positive change on mobility to make urban spaces more liveable.

Learn more: eiturbanmobility.eu

[Project Code: 9.2-0001-1028-1130.3]